So, what is beats doing to maintain this market dominance? Well, firstly they are branching out to different areas for example they have strted to do a line of headphones speciffcaly for exersice. Secondly they have started to not only do headphones but also speakers for laptops and computers, pairing with other companies.
There are various reasons as to why beats have been such a success, firstly it is because at the time of tablets, computers and tv’s being developed audio was being left behind so when these fine quality headphones were being produced people were willing to pay anything to get there hands on a pair. Secondly artists were helping in the rage for these headphones by advertising for them, suddenly all these famous artists were approving beats and of course every body followed.
I think that this advert is targeted to mothers who will drink this I think this because the coffee jar is shaped as a perfume bottle with a pump. it will be effective to mothers because they buy perfume. also this advert will be effective because it will trigger the smell of coffee when you look at it.